In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
The two most important characteristics of the digital path to purchase are convenience and information. Although the consumer digital journey began with desktop PCs and the World Wide Web, today mobile technologies
Grocery shopping has been an activity in which humans have engaged since the first marketplaces were set up millennia ago. This year, however, may introduce a few surprises and twists in the
One hundred percent of businesses are concerned about the possibility of a disruption in their supply chain; yet, 40% of “companies do not analyze the source of the disruption, according to the
Over a dozen years ago, Steven Spielberg’s movie Minority Report introduced viewers to a future in which marketing and advertising is so interactive that personalized sales pitches are aimed at potential customers as
Most analysts agree that companies organized around principles developed during the industrial age must transform themselves into digital enterprises if they are to survive in the information age. This digital transformation requires
We are approaching the time of year when people pause to reflect on the past and resolve to do better in the future. Supply chain professionals would do well to follow that
There seems to be a growing consensus among business analysts that organizations organized around principles developed during the industrial age must transform into digital enterprises to survive in the information age. Former
“It has become apparent that in the decade since scholars such as Cranfield’s Martin Christopher first began talking about the concept of supply chains, rather than companies, competing against one another, the
Marketers want customers to feel special. They want customers to feel they have a personal connection with advertised products. In order to accomplish this, targeted marketing efforts need to get personal. But
“Supply chains keep making headlines around the world for the wrong reasons,” insists Boris Felgendreher (@FelgenTweets), Senior Marketing Director for EMEA at GT Nexus,[1] He offers a few examples of supply chain
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