Bradd C. Hayes is the active editor of this blog.
“The digital path to purchase is the next logical step in the path to purchase evolution,” Bill Bishop (@BrickMeetsClick), Chief Architect at Brick Meets Click, told Tom Furphy (@tomfurphy), from Consumer Equity
Kim Nash (@knash99) reports that, in a data-driven world, more and more CIOs are becoming CEOs. She writes, “The latest is Jerry Wolfe, who was CIO at McCormick & Co. Inc., the
Fareed Zakaria (@FareedZakaria), a columnist for The Washington Post and host of “Fareed Zakaria GPS” on CNN, recently created quite a stir in the field of education with the publication of his book
Barry Schaeffer, a consultant with Content Life-cycle Consulting, reminds us that targeted marketing was not born in the digital age, but originated in the age of print. “In times past,” he writes,
A year ago, Edd Gent (@EddytheGent) reported, “The IT professional body BCS highlighted cognitive computing as one of the next great waves of computing, but one that also has the potential to
Age has always been a significant differentiator of consumers; but, it is only one of many demographic traits that need to be considered when segmenting customers for marketing purposes. Other traits that
The term “semantic web” has been bantered about for a few years now. It’s supposed to be the next big thing in web search and promises to make searches much more relevant
Last summer you might have read about the results of an international report released by the Organization for Economic Cooperation and Development (OECD). According to the study, “the U.S. ranks below average
Consumers in the developed world have come to expect supermarkets to offer all varieties of fresh fruits and vegetables throughout the year. That means, of course, that those items are being sourced
“The rise of the omni-consumer,” asserts Fabrizio Brasca (@FabBrasca), Vice President of Global Logistics at JDA Software, “has changed virtually every aspect of the way retailers and manufacturers conduct their businesses.”[1] The
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