In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
From movies to markets, artificial intelligence (AI) is a hot topic. In the retail and marketing sector, the staff at PYMNTS reports, “Thanks to an abundance of consumer data at their fingertips,
In the United States, you read a lot about the Amazon Effect and how it is driving the consumer digital path to purchase. It might surprise some people to learn “China has
To say it’s been a bad year for traditional brick-and-mortar stores is to understate the situation. Suzanne Kapner (@SuzanneKapner) reports, “American retailers are closing stores at a record pace this year as
“It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales,” writes Barry Levine (@xBarryLevine). “It’s a necessity.”[1] That’s a message you hear more often regardless of
“It’s hard to imagine a world where advertising is perfectly targeted to know exactly how you feel and what you need or want,” writes John Scott, Co-Founder and Executive Vice-President at ShopLiftr.
While moderating a panel discussion earlier this year on the subject “The Science and Art of Modern Retail,” Lauren Sherman (@lapresmidi), Editor of The Business of Fashion, stated, “[Omnichannel is] a bad
“Marketing has come a long way since the days of the one-size-fits-all radio jingle,” writes Samantha Christmann (@DiscountDivaSam). “Advertisers have more consumer data at their fingertips than ever before and they’re using
Consumers are increasingly using the digital path to purchase when they buy things. To be honest, the so-called digital path is really more of a digital touchstone than a path. Even when
The two most important characteristics of the digital path to purchase are convenience and information. Although the consumer digital journey began with desktop PCs and the World Wide Web, today mobile technologies
This past holiday season was a paradox. Consumer spending was up; nevertheless, thousands of retail stores are shuttering their doors forever. The paradox is explained by the fact that sales in brick-and-mortar
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