Category: Digital Path to Purchase
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. Tom Standage (@tomstandage), editor of The Economist‘s
In the age of e-commerce, the digital path to purchase has a side trail called “Returns.” Journalist Suzanne Kapner reports, “The share of online purchases that are returned averages 30% or higher,
The bane of e-commerce is the large percentage of purchased items that are returned. As noted in the initial installment of this article, Elise Dopson reports, “Data suggests that 20% of online-bought
For decades, retailers have dealt with a slew of post-holiday returns. Before the advent of e-commerce, retailers simply beefed up their returns department to deal with the long lines of unhappy consumers
Due to the pandemic, e-commerce growth accelerated and manufacturers’ interest in direct-to-consumer (DTC) consumer sales also increased. In the first installment of this article, I discussed some of the considerations manufacturers and