Category: Digital Path to Purchase

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


The High Cost of Fake Reviews

Since the advent of e-commerce, many consumers have turned to online reviews to judge value of products in which they are interested. When the system works as intended, consumers can learn from

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Is Cyber Monday Really Necessary?

Back in 2005, when Cyber Monday was first introduced, the digital path to purchase was a lightly trodden offshoot of the traditional consumer journey. Over the years, however, online consumer traffic has

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E-Commerce is Gaining Momentum

The late Hall of Fame baseball player Yogi Berra is often quoted as having said, “The future ain’t what it used to be.” When it comes to the retail sector, he certainly

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