In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“It wasn’t that long ago,” writes Catherine Salfino (@CathSalfino), “when marketers merely had to place ads in newspapers and magazines, or on TV or the radio to reach their audience. Generally, a
As I have noted in several previous articles discussing the Internet of Things (IoT), the IoT is set to transform the way the world connects. General Electric calls the IoT the “Industrial
Analysts at L.E.K. write, “Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel partnerships.”[1] According to Debbie Garbato, trade promotion programs have been around for
In a masterful bit of understatement, the folks at Google note, “These days, the customer journey has grown more complex.” In trying to describe this new customer journey, you hear terms like
“Risk isn’t a new topic in the supply chain,” writes Hailey Lynne McKeefry (@HaileyMcK), Editor in Chief of EBN, “but it’s one that is moving up the priority list for many electronics
“Knowing your target customer is the single most important job of any marketer,” writes Jim Joseph (@JimJosephExp), President of Americas and Chief Integrated Marketing Officer at Cohn & Wolfe, “and it’s a
Enterra Solutions® Board Member, Benn Konsynski (@Konsynski), the George S. Craft Distinguished University Professor of Information Systems and Operations Management at Emory University’s Goizueta Business School, was recently interviewed by Gerald C.
“Our world continues to change at an increasing rate,” writes Ron Guido (@safeathome12), President of LifeCare Services, LLC. The biggest change he sees for businesses is the requirement to adapt to the
Inventory is one of the necessary evils associated with doing business. In a manufacturer’s ideal world, a product would be made, shipped, and sold based on solely demand with no need to
In a review of a book entitled Emerging Africa: How the Global Economy’s Last Frontier Can Prosper and Matter, Katrina Manson (@KatrinaManson) writes, “Hailing Africa’s glowing fortunes has become standard for anyone
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