In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Barry Schaeffer, a consultant with Content Life-cycle Consulting, reminds us that targeted marketing was not born in the digital age, but originated in the age of print. “In times past,” he writes,
Age has always been a significant differentiator of consumers; but, it is only one of many demographic traits that need to be considered when segmenting customers for marketing purposes. Other traits that
“It wasn’t that long ago,” writes Catherine Salfino (@CathSalfino), “when marketers merely had to place ads in newspapers and magazines, or on TV or the radio to reach their audience. Generally, a
“Knowing your target customer is the single most important job of any marketer,” writes Jim Joseph (@JimJosephExp), President of Americas and Chief Integrated Marketing Officer at Cohn & Wolfe, “and it’s a
Pamela Bartz, vice president at GT Software, and Michael Pernice (@MichaelPernice), GT Software’s regional sales manager, ask Chief Marketing Officers a very important question: “In today’s competitive, dynamic business landscape, what is
The late department store magnate John Wanamaker once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Retailers have dealt with that conundrum
“The pace of innovation in marketing technology is astounding,” writes Doug Camplejohn (@camplejohn), CEO and founder of Fliptop. “Adobe, Salesforce, SAP, IBM and Oracle all have their own take on one-stop enterprise
Last year, Michele Nemschoff (@mnemschoff), Vice President, Corporate Marketing at MapR, asserted, “Thanks to the rise of the mobile consumer, location-based marketing has taken off as a way to target consumers when
Emily Steel (@emilysteel) reports that in the past few years hundreds — if not thousands — of companies have emerged that are selling marketing technologies. These technologies include real-time advertising using artificial
The sine qua non for big data analytics is, of course, big data. That shouldn’t be a problem with the oceans of data that are being generated each day. There are, however,
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