Cookies have been an important part of the marketing world for thirty years. Vlad Gozman (@vladgozman), Founder and CEO of involve.me, writes, “In 1992, Netscape made history by inventing the cookie, enabling
Category: Targeted Marketing
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Earlier this week, the European Parliament “voted its stamp of approval for the two laws — one focused on anticompetitive behavior, the other on content deemed illegal in Europe.” The first law,
Businesses and consumers are constantly engaged in theater-of-the-absurd role playing. The Britannica website explains, “Humankind in this view is left feeling hopeless, bewildered, and anxious.” Why is the relationship between businesses and
In a recent New Yorker article, author Louis Menand insists, “It’s time to stop talking about ‘generations.’ From boomers to zoomers, the concept gets social history all wrong.” The thing is, marketers
Today you hear a lot about personalization in marketing and customization in manufacturing. In this increasingly specialized environment, customer segmentation sounds like a step backwards. After all, customer segmentation can be traced
Back in 2020, Google announced it was going to eliminate third-party cookies from its Chrome search engine by the end of this year. The decision made a lot of people unhappy. Google