Category: Targeted Marketing

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


Is it Time to End Generational Marketing?

We’re all familiar with generational labels like Baby Boomers, Generation X, Millennials, and Generation Z. Harvard professor Louis Menand believes it’s time to end generational marketing because “the concept gets social history

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Targeted Marketing and Supercookies

Privacy advocates applauded when Google announced it would follow Apple’s lead and discontinue the use of cookies on its search platform. On the other hand, the move had marketers scrambling for ways

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The Growing Significance of Propensity Marketing

Businesses and consumers are constantly engaged in theater-of-the-absurd role playing. The Britannica website explains, “Humankind in this view is left feeling hopeless, bewildered, and anxious.” Why is the relationship between businesses and

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