In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
The late Russian novelist and philosopher Fyodor Mikhailovich Dostoyevsky, once wrote, “For, after all, you do grow up, you do outgrow your ideals, which turn to dust and ashes, which are shattered
Both brands and consumers need advertising; nevertheless, they have a love/hate relationship with ads. John Wanamaker, the late department store magnate, summed up the retailer perspective when he stated, “Half the money
There has been a lot of hype recently about the importance of influencer marketing. Journalist Kevin Roose (@kevinroose) asserts, “As social media expands its cultural dominance, the people who can steer the
Sellers have always understood that knowing their customers is important. During the days of the traveling salesman, the best salesmen personally knew their customers. They became friends with their customers. They learned
In the musical “The King and I,” Anna sings, “Getting to know you. Getting to know all about you. Getting to like you. Getting to hope you like me.” Those lyrics could
Marketing involves getting the right message to the right person at the right time to influence their purchasing decisions. BJ Bueno, founder of The Cult Branding Company, offers up 52 different types
“If retail was a target-based dart game,” writes Cara Salpini (@CaraSalpini),, “then hitting Gen Z would be the bullseye. Not because they have the most spending power or the most stable jobs,
The marketing world loves to generalize. Historically, generalizations made targeting consumers easier. One of the most widely referenced segmentations used by marketers is the artifice of “generations.” With baby boomers entering their
People need and want goods and services and businesses need and want to sell consumers the goods and services for which they are looking. Matching needs and wants with goods and services
Holiday marketing is about to ramp up to its usual frenetic pace. Although online shopping has increased about 15% each year for the past few years, brick-and-mortar retailers still attract a fair
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