Category: Targeted Marketing

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


Targeted Marketing and Smart Audiences

Both brands and consumers need advertising; nevertheless, they have a love/hate relationship with ads. John Wanamaker, the late department store magnate, summed up the retailer perspective when he stated, “Half the money

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What’s Up with Influencer Marketing?

There has been a lot of hype recently about the importance of influencer marketing. Journalist Kevin Roose (@kevinroose) asserts, “As social media expands its cultural dominance, the people who can steer the

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The Importance of Buyer Personas

Sellers have always understood that knowing their customers is important. During the days of the traveling salesman, the best salesmen personally knew their customers. They became friends with their customers. They learned

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Targeting Generation Z Consumers, Part 1

The marketing world loves to generalize. Historically, generalizations made targeting consumers easier. One of the most widely referenced segmentations used by marketers is the artifice of “generations.” With baby boomers entering their

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