Category: Supply Chain

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Location-based Marketing is on the Move

Last year, Michele Nemschoff (@mnemschoff), Vice President, Corporate Marketing at MapR, asserted, “Thanks to the rise of the mobile consumer, location-based marketing has taken off as a way to target consumers when

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Improving On-Shelf Availability

Watching products fly off the shelf is every manufacturer’s and retailer’s dream. That dream, however, starts with ensuring that there are actually products on the shelf for customers to purchase. Today there

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2015 Predictions: Smart Cities

Predicting what cities of the future would look like has been a source of speculation for centuries. Isaac Asimov, the brilliant science fiction writer and renaissance man, once predicted that by 2014

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Big Data: Who Do You Trust?

The sine qua non for big data analytics is, of course, big data. That shouldn’t be a problem with the oceans of data that are being generated each day. There are, however,

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Outside-In Supply Chain Visibility

For years supply chain consultant Lora Cecere (@lcecere) has been telling companies that they need to create supply chain visibility from the outside in. What Cecere means is that companies need to

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