Category Management in the Cognitive Era
Category Management is a widespread practice in the Consumer Packaged Goods (CPG) sector, yet Winston Weber & Associates (WWA) analysts report, “Well over 50% of CPG manufacturers say they are not getting
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Category Management is a widespread practice in the Consumer Packaged Goods (CPG) sector, yet Winston Weber & Associates (WWA) analysts report, “Well over 50% of CPG manufacturers say they are not getting
“The future of marketing,” writes Derek Newton (@DerekTNG), “is intensely personal — marketing targeted not just to you, but to where you are and about what you’re doing right this very moment.”[1]
The digital path to purchase for any potential customer can include a number of different twists and turns including ones leading to dead ends (i.e., no purchase or, just as bad, abandoned
“Humans are more likely to work with smart machines in the digital enterprises of the future than be ousted by them,” writes Charles McLellan (@charlesmclellan), “but the possibility of economic and social
Despite concerns about the emergence of an amoral (or worse, evil) artificial intelligence (AI) system bent on enslaving or destroying humankind, the truth is many businesses and individuals already benefit from using
“[Last year], we passed an important milestone,” reports Per Richtun (@perricktun), an analyst with Capgemini. “For the first time in history, the mobile network traffic between machines had a higher volume than
More and more is being written about the need for industrial age organizations to transform themselves into digital enterprises. With the maturation of cognitive computing, organizations can now aspire to go beyond
Although there has been a lot written about smart cities, many people still have no idea what the smart cities movement is all about and why it’s important for world’s future. “Only
“With its same-day delivery and a mobile-first mentality,” writes Adrienne LaFrance (@AdrienneLaF), “Diapers.com is currently doing business in the environment that other retailers will inevitably have to adapt to.”[1] Bob Violino (@BobViolino)
Business executives are always looking for ways to improve their business processes and save money. Robotic Process Automation (RPA) can help. “Robotic process automation mimics human actions associated with a variety of
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