Bradd C. Hayes is the active editor of this blog.
Privacy advocates applauded when Google announced it would follow Apple’s lead and discontinue the use of cookies on its search platform. On the other hand, the move had marketers scrambling for ways
In a rare, but welcome, act of bipartisanship, the Senate and House of Representatives have passed a bill called the CHIPS and Science Act of 2022. The so-called CHIPS bill passed the
Planning would be a lot easier if the world were a less complicated and more predictable place in which to conduct business. Unfortunately, the business environment is constantly changing. An acronym used
Thanks to the pandemic there has been a significant paradigm shift in the retail sector. That shift, according to Ilias Simpson (@IliasSimpson), CEO at Radial, involved a “transformation of omnichannel buying behavior.”[1]
“Not so long ago,” writes the Doxee Marketing Team, “data-driven marketing was shrouded in an aura of mystery, a kind of unknown territory into which only technicians with specialized skills could venture.
The Digital Age is all about connectivity and so is the emergence of the digital supply chain. Consumers expect to be connected to retailers. Retailers expect to be connected to manufacturers. Manufacturers
I’m sure our earliest ancestors recognized the constancy of change; however, the first philosopher who recorded that observation for history was the Greek philosopher Heraclitus. According to freelance writer and part-time philosophy
The world progresses when innovation flourishes. As my friend Thomas P.M. Barnett likes to say, “The Stone Age didn’t end because the world ran out of rocks.” It ended because people created
The late business guru Stephen Covey once stated, “There are three constants in life… change, choice, and principles.” Supply chain professionals, currently struggling with a relentless stream of challenges, can attest to
Time and again pundits have insisted that some changes in consumer behavior brought about by the pandemic are likely to last. One of the behaviors to which they often point is an
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