Smart Location-based Targeted Marketing
Mobile technology is playing an ever-increasing role in the consumer’s digital path to purchase. A majority of all U.S. consumers used smartphones during the holiday season to help them make their purchases.
Bradd C. Hayes is the active editor of this blog.
Mobile technology is playing an ever-increasing role in the consumer’s digital path to purchase. A majority of all U.S. consumers used smartphones during the holiday season to help them make their purchases.
“Emerging technologies like industrial robots, artificial intelligence, and machine learning are advancing at a rapid pace,” observe Brookings Institution analysts Jack Karsten (@jtkarsten) and Darrell M. West (@DarrWest), “but there has been
In yesterday’s article, I cited the editorial staff at The Week, which wrote, “Christians see gift giving as a symbolic homage to the Three Wise Men’s tributes to the baby Jesus. In
If you celebrate Christmas, are you wondering what’s resting under your tree this year? Kristen Cloud (@KCloudShelby) reports, “Based on early spending reports from the National Retail Federation (NRF), products in the
In an article entitled “Supply Chain Risk Management Requires a Full-time Effort,” I discussed the difference between chronic and situational disruptions to the supply chain. Situational disruptions are major disruptions caused by
“To build advantage,” write Andrew Arcuri and Richard Helm, “organizations must do more than just change. They must transform.”[1] That begs the question: Transform into what? Most business analysts agree the answer
“The world around us is changing so rapidly,” writes Datafloq founder Mark van Rijmenam (@VanRijmenam), “that even the hype big data is already outdated. Big data is nothing new anymore and by
Centuries ago Confucius wrote, “Choose a job you love, and you will never have to work a day in your life.” That adage is as true today as it was back in
Manufacturers and retailers need to reach consumers in order to motivate them to buy their products and services. To do that, they have to attract consumers through the best means available. More
“Business intelligence continues to be one of the fastest-moving areas in the enterprise,” writes David Weldon (@DWeldon646), Editor-in-chief at Information Management, “and the techniques that organizations are using to drive adoption and
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