Category: Technology

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

Shareology: A Book Review

Unless you’ve been stranded on an island in the middle of the Pacific Ocean, you’ve read about the rise of the sharing economy. Undoubtedly, this trend has been hastened by the rise

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Inbound or Outbound, Targeted Marketing Makes Sense

For most lay people, marketing is marketing. Professionals, however, distinguish between outbound marketing and inbound marketing. Outbound marketing is considered more traditional. Marketing-Schools.org defines outbound marketing this way: “Outbound marketing tries to

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