In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Have you ever heard of job theory (or the Theory of Jobs to Be Done)? In the coming years, it may become as familiar to you as the phrase “disruptive innovation.” Both
When Procter & Gamble (P&G) announced it was going to do less targeted marketing on Facebook, it was big news. For example, Ian Leslie (@mrianleslie) wrote, “Procter & Gamble, the world’s biggest
Most current articles about targeted marketing focus on landing millennial (aka Generation Y) consumers and some articles even looking further into the future to discuss how to land Generation Z consumers. Although
Have you ever gone fishing? If you have, then you understand your chances of catching something improve when you know a little bit about the fish you’re after and the environment in
I have no idea when consumer segmentation was first introduced as a targeted marketing tactic. I suspect it may have started in the apparel industry where the obvious differences between men and
Millennials like to be informed. That’s one reason that content marketing is a great way to reach them. The age spread represented by millennials (from teens to 30-somethings) represents a challenge for
Ad blocking is on the rise and it’s worrying a lot of marketing executives. After all, brands will never get the right targeted marketing message to the intended audience if the message
John Wanamaker, the late department store magnate, once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” In the age of big data
“The future of marketing,” writes Derek Newton (@DerekTNG), “is intensely personal — marketing targeted not just to you, but to where you are and about what you’re doing right this very moment.”[1]
According to Scott Brinker (@chiefmartec), co-founder & CTO of ion interactive, today’s digital path to purchase requires marketers to create great customer experiences for a variety of consumers across multiple channels. This
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