In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Common sense leads one to the conclusion that targeted marketing (i.e., providing ads based on consumers’ tastes, preferences, and buying habits) is best for both the consumer and the seller. Yet a
“It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales,” writes Barry Levine (@xBarryLevine). “It’s a necessity.”[1] That’s a message you hear more often regardless of
“It’s hard to imagine a world where advertising is perfectly targeted to know exactly how you feel and what you need or want,” writes John Scott, Co-Founder and Executive Vice-President at ShopLiftr.
Almost every week another retailer seems to announce it is either closing hundreds of brick-and-mortar stores and/or filing for bankruptcy. This retail meltdown is only recently gaining the attention it deserves. Michael
“Marketing has come a long way since the days of the one-size-fits-all radio jingle,” writes Samantha Christmann (@DiscountDivaSam). “Advertisers have more consumer data at their fingertips than ever before and they’re using
It seems counterintuitive to launch an advertising campaign that does not specifically promote a brand or product; but, that is exactly what content marketing is all about. Content marketing involves the creation
I have heard people state that we live in a world in which everyone wants instant gratification. Some marketers may believe that assumption to be true and, as a result, pander to
There is no perfect customer. Each consumer is unique is one way or another. That makes targeted marketing a challenge. Nevertheless, identifying the personas of customers who are likely to spend more
No one doubts we are fully immersed in the Age of Information. A few years ago, David Russell Schilling (@davidrschilling) reported, “Buckminster Fuller created the ‘Knowledge Doubling Curve’; he noticed that until
Marketers want customers to feel special. They want customers to feel they have a personal connection with advertised products. In order to accomplish this, targeted marketing efforts need to get personal. But
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