In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Holiday marketing is about to ramp up to its usual frenetic pace. Although online shopping has increased about 15% each year for the past few years, brick-and-mortar retailers still attract a fair
Thanks to stricter regulations, such as those included in the European Union’s General Data Protection Regulation (GDPR), marketers are having to reevaluate the efficacy of targeting marketing tactics. John Hernandez, CEO of
John Wanamaker, the late department store magnate, once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Targeted marketing was created to address
Marketers are having a love/hate relationship with artificial intelligence (AI). Some marketers hate AI fearing it will take their jobs and make them redundant. The majority of marketers, however, seem to love
As I noted in a previous article, demographic “generations” — like baby boomers and millennials — are an artifice created by marketers and the media as a way to reach out to
Humans love to categorize things. Doing so has enabled us as a species to increase our knowledge and expand our understanding. We have created orders, arrays, frameworks, taxonomies, and groupings. One popular
Members of Generation Z (children born between roughly 1996 and 2010 and sometimes referred to as “centennials”) are the new darlings of marketers. According to some analysts, they control $44 billion in
Retailers and marketers must always keep an eye on the future. Although millennials (aka Generation Y) remain prime targets for today’s products and services, members of Generation Z (children born between roughly
The specter of artificial intelligence (AI) or some its variants (like cognitive computing and machine learning) haunts workers in numerous fields. They fear automation is coming for their jobs. Marketing is no
The Information Age introduced the world to a new challenge: information overload. It’s a challenge facing both individuals and organizations. Today’s retailers must compete with myriad other activities vying for a potential customer’s
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