In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
In the final segment of this series about tomorrow’s population, big data, and personalized predictive analytics, I want to get personal. The series has primarily focused on cities because that is where
Jason Stewart, who leads content marketing efforts at Demandbase, writes, “B2B marketers … continually blanket the web with their offers and messages in the hopes of magically getting impressions in front of
Dr. Rufus Pollock, Founder and co-Director of the Open Knowledge Foundation, insists that the real revolution that will take place in the Big Data era will involve “small data.” [“Forget Big Data,
Recently Campbell Soup Company CEO Denise Morrison took part in Boston’s annual Front End of Innovation conference. [“Campbell Soup CEO Denise Morrison talks corporate innovation in Boston,” by Scott Kirsner, Boston Globe,
Anyone who has followed the travails of retailer J.C. Penny (JCP) knows that the tenure of former CEO Ron Johnson didn’t go well. In fact, some pundits called his leadership “disastrous.” Johnson
Sir Timothy “Tim” Berners-Lee, inventor of the World Wide Web, also coined the term “semantic web” nearly a score of years ago. It has taken most of two decades to develop technologies
In the first segment of this two-part series on personalization and targeted marketing, I discussed the views of a number of analysts who believe that getting to know customers better and then
“The role of digital has become so profound that it is less about how much consumers incorporate it into their lives and more about how much individuals live their lives within the
It’s safe to say that more than doubling a company’s share of unique online visitors in a specific category in less than two years is an accomplishment worth crowing about. Well that
“Digital marketing budgets averaged 2.5% of company revenue in 2012, growing 9% in 2013,” reports Gartner’s Laura McLellan, “and that’s still too low. At a time when 2012 marketing operating budgets were
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