Category: Targeted Marketing

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


Targeted Marketing Dollars

A year ago Lisa Arthur reported, “Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping – or even slowing down – any time soon.”

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Big Data and Semantics

“Perhaps when it comes to natural language processing and related fields,” writes Alon Halevy, Peter Norvig, and Fernando Pereira, “we’re doomed to complex theories that will never have the elegance of physics

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Big Data and Targeted Marketing

The Financial Times recently ran a special report entitled Decoding Big Data. Authors of the report, Paul Taylor, Caroline Nevitt and Katie Carnie, write, “As more people connect to the internet, the

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Algorithms and Targeted Marketing, Part 2

“Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing,” writes Gary Hawkins, CEO of Hawkins Strategic. [“Will Big Data Kill All But the Biggest Retailers?” Harvard Business

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