In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Wanting to reach your target audience is one of the things that can help business owners grow their business,” writes Kim Beasley. “Keep in mind that just marketing anywhere and everywhere won’t
Companies need to understand their target customers, asserts a blog post from TIBCO Spotfire, “and that means using predictive analytics.” [“Predictive Analytics: Predicting the Unpredictable Consumer,” 10 June 2013] The post goes
For one reason or another, there was a spate of articles written earlier this year about game-changing technologies that could change how we live and work. For example, Felicity Duncan, Managing Editor
“Location, location, location,” writes Brian Vellmure. “The concept immediately brings back to mind college marketing classes and textbooks; clear lessons from industrial age distribution models. The focus has slowly faded away, however,
Last March, Pedro Videla, an economics professor at the IESE Business School at the University of Navarra, told an audience in Madrid, “The 21st-century is going to be one of huge changes.
Back in January Ernst & Young released its annual globalization report. Commenting on the report, Steve Varley, Ernst & Young UK & Ireland Chairman and Managing Partner, stated, “Globalisation continues to define
In Part 1 of this 2-part series on the digital path to purchase (DP2P), I explored why some analysts believe that digital technologies have forever altered the business landscape. Kevin Glacken believes,
“Physical retail stores have long been considered both places to research and to purchase products,” write McKinsey & Company analysts Francesco Banfi, Paul-Louis Caylar, Ewan Duncan and Ken Kajii. [“E-journey: Digital marketing
In Part 1 of this two-part series, I discussed how marketing is getting more personal. I also noted that today’s successful marketers are providing consumers with “calls to action” and great experiences.
As businesses have created more ways to reach out to customers, deciding how to reach out has become increasingly complicated. In the days before newspapers, proprietors simply hung a sign on the
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