In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Leslie Ayers writes, “You wouldn’t be in business without a clear understanding of your target audience.” [“Why and How to Use Persona Marketing,” Intuit Small Business Blog, 6 November 2013] She continues,
Judy Bayer, Director of Strategic Analytics for Teradata International, and Marie Taillard, a professor of marketing and Director of the Creativity Marketing Centre at the ESCP Europe Business School in London, wrote
In Part 1 of this two-part series, I indicated that I divided the facts presented in an interesting SAP slideshow entitled “99 Facts on the Future of Business” into thirteen separate categories. In that
In an interesting slideshow entitled “99 Facts on the Future of Business,” the folks at SAP paint a picture of the future to which businesses should pay attention. The company introduces the
“The individualization of customer relation,” writes Bertrand Duperrin, Consulting Director at Nextmodernity, “is the new concern of marketing departments.” [“The individualization of customer relationship: why and how?” Bertrand Duperrin’s Notepad, 24 June
“In a climate where companies send mass, generic emails to entire mailing lists on a regular basis,” writes Malcolm Duckett, “consumers have become deadened by indiscriminate email campaigns.” Duckett believes that “a
Back in 1951, when Oscar Hammerstein II and Richard Rogers wrote their now-famous tune “Getting to Know You,” they weren’t thinking about marketers’ love affair with consumers. Nor did they ever dream
In Part 1 of this two-part series, I noted that many respected analysts believe that the future of the global economy (and, therefore, the fortunes of many businesses) depends on emerging market
“Online influentials who provide sole or ‘exclusive’ influence over consumers are the most valuable to companies,” reports Robert Berkman. [“Valuing Influentials Means More than Just Counting Connections,” MIT Sloan Management Review, 10
In the first segment of this two-part series on predictive analytics, I discussed the potential of analytics for providing a better ROI for marketers as well as how to select the right
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