In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Barry Schaeffer, a consultant with Content Life-cycle Consulting, reminds us that targeted marketing was not born in the digital age, but originated in the age of print. “In times past,” he writes,
A year ago, Edd Gent (@EddytheGent) reported, “The IT professional body BCS highlighted cognitive computing as one of the next great waves of computing, but one that also has the potential to
Age has always been a significant differentiator of consumers; but, it is only one of many demographic traits that need to be considered when segmenting customers for marketing purposes. Other traits that
Consumers in the developed world have come to expect supermarkets to offer all varieties of fresh fruits and vegetables throughout the year. That means, of course, that those items are being sourced
“The rise of the omni-consumer,” asserts Fabrizio Brasca (@FabBrasca), Vice President of Global Logistics at JDA Software, “has changed virtually every aspect of the way retailers and manufacturers conduct their businesses.”[1] The
“Big Data is both an over-hyped buzzword and a real trend,” writes Gregory Piatetsky (@kdnuggets), President of KDnuggets, “reflecting the rapidly growing digitization of our world, and the amazing, and sometimes scary
“It wasn’t that long ago,” writes Catherine Salfino (@CathSalfino), “when marketers merely had to place ads in newspapers and magazines, or on TV or the radio to reach their audience. Generally, a
As I have noted in several previous articles discussing the Internet of Things (IoT), the IoT is set to transform the way the world connects. General Electric calls the IoT the “Industrial
Analysts at L.E.K. write, “Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel partnerships.”[1] According to Debbie Garbato, trade promotion programs have been around for
In a masterful bit of understatement, the folks at Google note, “These days, the customer journey has grown more complex.” In trying to describe this new customer journey, you hear terms like
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