In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Weird Al Yankovic (@alyankovic) has been an iconic pop figure for 35 years. Other “singers” have come and gone as musical tastes have changed. Yankovic, however, has viewed each new genre as
There is no doubt that social media has been phenomenally successful. It is a rare individual who has never heard of Facebook or Twitter. When it comes to using social media platforms
Predictions being made for 2014 in the marketing arena include prognostications about targeted marketing, data analytics, customer experience, and data integration. There a number of sources for predictions in the marketing sector
Annually, over 10,000 members of the global creative communications industries converge on the French Riviera to attend the Cannes Lions Festival. They have been gathering there since 1954 in hopes of receiving
“Few marketing challenges are tougher than identifying and influencing what drives customers’ attitudes and behavior,” write Emma K. Macdonald, Hugh N. Wilson, and Umut Konu?. [“Better Customer Insight—in Real Time,” Harvard Business
Today, my company, Enterra Solutions®, LLC, officially announced the launch of its new web site and a new slogan, “Welcome to the mind of Enterra.” The new web site is first step
Every manufacturer wants to get its products on Wal-Mart’s shelves. The reason is simple: Wal-Mart is the world’s largest retailer. If you are a small company with a niche product, getting a
In a post entitled Collaboration and Social Media, I indicated that I would write a future post about how consumers are beginning to warm to the idea of using social media outlets
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