Category: Marketing

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


Marketing and Big Data

Marketers understand the value of data, but many of them still struggle with challenges associated with big data. Kimberly A. Whitler (@KimWhitler), a former Chief Marketing Officer now working as an Assistant

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Make the Most of Automated Marketing

Brands and customers both understand the need for advertising; nevertheless, that doesn’t mean they like it. Brands don’t like wasting money on ads with no return and customers get prickly when the

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What’s Up with Influencer Marketing?

There has been a lot of hype recently about the importance of influencer marketing. Journalist Kevin Roose (@kevinroose) asserts, “As social media expands its cultural dominance, the people who can steer the

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Artificial Intelligence and Marketing

Marketing is one field where professionals must change with the times. At first marketers were sign painters, then print specialists, then radio and television experts, and they are currently mastering digital advertising

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Farewell Marketing Funnel

The digital age has empowered consumers with unprecedented access to information and provided them with a digital path to purchase that makes the traditional marketing funnel anachronistic. Australian business consultant Mark Hocknell

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