In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Organizations are generally becoming more sensitive to being politically correct and taking ethnic sensitivities into consideration. For years, Native Americans have insisted they deserve more respect in the way they are publicly
In the first part of this article, I noted there are questions about how brands should conduct marketing during times of crisis and recession. The questions are appropriate because the novel coronavirus
With millions of people furloughed as a result of the novel coronavirus pandemic, brands understand consumer purchasing power has diminished dramatically. This drop in purchasing power begs the question: Why market? It’s
Marketers understand the value of data, but many of them still struggle with challenges associated with big data. Kimberly A. Whitler (@KimWhitler), a former Chief Marketing Officer now working as an Assistant
John Wanamaker, the late department store magnate, once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Marketers continually try to eliminate what
American serial entrepreneur Nolan Bushnell (@NolanBushnell), founder of Atari, the Chuck E. Cheese’s Pizza Time Theater chain and numerous other businesses, notes, “Today, companies have to radically revolutionize themselves every few years
Brands and customers both understand the need for advertising; nevertheless, that doesn’t mean they like it. Brands don’t like wasting money on ads with no return and customers get prickly when the
There has been a lot of hype recently about the importance of influencer marketing. Journalist Kevin Roose (@kevinroose) asserts, “As social media expands its cultural dominance, the people who can steer the
Marketing is one field where professionals must change with the times. At first marketers were sign painters, then print specialists, then radio and television experts, and they are currently mastering digital advertising
The digital age has empowered consumers with unprecedented access to information and provided them with a digital path to purchase that makes the traditional marketing funnel anachronistic. Australian business consultant Mark Hocknell
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