Category: Marketing

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


The P’s and C’s of Digital Marketing

You don’t have to be a marketer to understand the marketing landscape has changed dramatically over the past two decades. Elliott King (@elliott_king), co-founder and CEO of MintTwist, believes brands and their

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Cognitive Technologies in Marketing

In the “contactless” world created by the coronavirus pandemic, virtually reaching out to consumers has never been more important. Nevertheless, no brand or company wants to waste precious marketing dollars on consumers

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Marketing and Big Data

Data has always been important to marketers. John Wanamaker, the late department store magnate, once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which

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