Category: Marketing

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


Is Artificial Intelligence the New CMO?

Most everyone is aware of how ubiquitous artificial intelligence (AI) has become. Almost all economic sectors have been impacted by the technology. The marketing sector is no exception. When people discuss AI,

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The Resurgence of Contextual Marketing

Marketing professionals are bracing for new regulations restricting targeted marketing as well as the demise of website cookies. One of the strategies they are resurrecting is contextual marketing. Shama Hyder (@Shama), CEO

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Marketing in the Machine Learning Age

Several years ago, Brian Solis (@briansolis), a Global Innovation Evangelist at Salesforce, observed, “There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and

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The Growing Significance of Propensity Marketing

Businesses and consumers are constantly engaged in theater-of-the-absurd role playing. The Britannica website explains, “Humankind in this view is left feeling hopeless, bewildered, and anxious.” Why is the relationship between businesses and

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Trends 2022: Marketing

On the path to marketing success, marketers have had to avoid numerous obstacles and potholes the past couple of years as COVID-19 has dominated the business landscape. It’s not just that, with

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Marketing and Machine Learning

The holiday season is also the advertising season. Consumers confront mailboxes full of catalogs and are exposed to many more ads via other media channels. Journalist Paul Hiebert (@hiebertpaul) reports that digital

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