In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Most everyone is aware of how ubiquitous artificial intelligence (AI) has become. Almost all economic sectors have been impacted by the technology. The marketing sector is no exception. When people discuss AI,
Every year the holiday shopping season seems to come earlier. With just over four score days to go before Christmas, retailers, marketers, supply chain professionals, and consumers are all wondering how this
Marketing professionals are bracing for new regulations restricting targeted marketing as well as the demise of website cookies. One of the strategies they are resurrecting is contextual marketing. Shama Hyder (@Shama), CEO
“Not so long ago,” writes the Doxee Marketing Team, “data-driven marketing was shrouded in an aura of mystery, a kind of unknown territory into which only technicians with specialized skills could venture.
Several years ago, Brian Solis (@briansolis), a Global Innovation Evangelist at Salesforce, observed, “There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and
Businesses and consumers are constantly engaged in theater-of-the-absurd role playing. The Britannica website explains, “Humankind in this view is left feeling hopeless, bewildered, and anxious.” Why is the relationship between businesses and
The “Song of the Witches,” in Shakespeare’s MacBeth, begins with the familiar line, “Double, double toil and trouble; Fire burn and caldron bubble.” Those might well be lyrics for a modern tune
On the path to marketing success, marketers have had to avoid numerous obstacles and potholes the past couple of years as COVID-19 has dominated the business landscape. It’s not just that, with
The holiday season is also the advertising season. Consumers confront mailboxes full of catalogs and are exposed to many more ads via other media channels. Journalist Paul Hiebert (@hiebertpaul) reports that digital
With cookies going away, ad blocking becoming popular, and regulations concerning how personal data can be used on the rise, brands are scrambling for ways to reach their target consumers. Many brands
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