In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Shopping is going digital,” assert analysts from UPS, “and digital is moving to smartphones.”[1] For years, the digital path to purchase has moved increasingly from personal computers to mobile technologies. In the
The digital path to purchase has been growing for years. Laura Stevens (@LauraStevensWSJ) reports, “For the first time, consumers say they bought more of their purchases on the web than in stores,
“For the first time,” reports Laura Stevens (@LauraStevensWSJ), “consumers say they bought more of their purchases on the web than in stores, according to an annual survey of more than 5,000 online
“It’s been clear for a while,” writes Bill Bishop (@BrickMeetsClick), Chief Architect at Brick Meets Click, “that a wide range of shoppers would like to do at least some of their grocery
Nearly every week we read about more brick-and-mortar stores closing their doors. The reason for these closings is almost always the same — more consumers are taking the digital path to purchase
“The future of marketing,” writes Derek Newton (@DerekTNG), “is intensely personal — marketing targeted not just to you, but to where you are and about what you’re doing right this very moment.”[1]
The digital path to purchase for any potential customer can include a number of different twists and turns including ones leading to dead ends (i.e., no purchase or, just as bad, abandoned
According to Scott Brinker (@chiefmartec), co-founder & CTO of ion interactive, today’s digital path to purchase requires marketers to create great customer experiences for a variety of consumers across multiple channels. This
“With its same-day delivery and a mobile-first mentality,” writes Adrienne LaFrance (@AdrienneLaF), “Diapers.com is currently doing business in the environment that other retailers will inevitably have to adapt to.”[1] Bob Violino (@BobViolino)
We’ve all seen little figurines with their arms stretched wide standing on a pedestal engraved with “I love you this much.” That’s how I picture chief marketing officers when the subject of
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