In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Physical retail stores have long been considered both places to research and to purchase products,” write McKinsey & Company analysts Francesco Banfi, Paul-Louis Caylar, Ewan Duncan and Ken Kajii. [“E-journey: Digital marketing
In Part 1 of this two-part series, I discussed how marketing is getting more personal. I also noted that today’s successful marketers are providing consumers with “calls to action” and great experiences.
In the final segment of this series about tomorrow’s population, big data, and personalized predictive analytics, I want to get personal. The series has primarily focused on cities because that is where
Jason Stewart, who leads content marketing efforts at Demandbase, writes, “B2B marketers … continually blanket the web with their offers and messages in the hopes of magically getting impressions in front of
Anyone who has followed the travails of retailer J.C. Penny (JCP) knows that the tenure of former CEO Ron Johnson didn’t go well. In fact, some pundits called his leadership “disastrous.” Johnson
In the first segment of this two-part series on personalization and targeted marketing, I discussed the views of a number of analysts who believe that getting to know customers better and then
“The role of digital has become so profound that it is less about how much consumers incorporate it into their lives and more about how much individuals live their lives within the
“Digital marketing budgets averaged 2.5% of company revenue in 2012, growing 9% in 2013,” reports Gartner’s Laura McLellan, “and that’s still too low. At a time when 2012 marketing operating budgets were
If this past week has demonstrated anything, it’s that many shoppers are now fully embracing multi-channel shopping. According to Kara Swisher, it all started on Thanksgiving Day (aka Mobile Thursday). [“Mobile Thursday?
“Retailers will have to rethink their position in the market,” writes Allison Cerra, “along with strategies they have used thus far, to keep themselves in the game.” [“‘One-size-fits-all’ approach doesn’t work for
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