In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
In Part 1 of this two-part series, I noted that many respected analysts believe that the future of the global economy (and, therefore, the fortunes of many businesses) depends on emerging market
“Emerging markets are more important than ever,” according to Boston Consulting Group analysts, “and they make up a large share of many multinational companies’ revenues and growth.” Despite the importance of emerging
“Online influentials who provide sole or ‘exclusive’ influence over consumers are the most valuable to companies,” reports Robert Berkman. [“Valuing Influentials Means More than Just Counting Connections,” MIT Sloan Management Review, 10
Earlier this year “more than 200 executives from leading consumer goods and retail organizations” came “together to focus on how, through a set of collaborative initiatives, the industry can continue to bring
A recent study by GroupMNext and Compete indicates that “there are six distinct segments of consumers who exhibit similar behaviors and intent.” The thread that ties these similar behaviors together is that
Jeremy Hanks reports that when Jessops, Britain’s largest camera chain, went out of business, “the staff at one specific store posted a sign that was both sweet and sardonic: ‘Thank you to
In the first segment of this two-part series on predictive analytics, I discussed the potential of analytics for providing a better ROI for marketers as well as how to select the right
Seth Gottlieb believes that using predictive analytics to target customers “is going to feel invasive” as it becomes more common. However, he continues, he is “hoping that predictive analytics will help marketers
Bain & Company analysts Wlademir Gomes, Louis Lim, Robert Schaus, and David Cooper, report, “The global marketplace is minting a new set of consumers that’s bigger than the current shopping base of
“If there is one thing you can learn about marketing,” writes Sari Gabbay, “it’s that just because you create a service or product, and it came from your vision this does not
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