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Smart Location-based Targeted Marketing
Mobile technology is playing an ever-increasing role in the consumer’s digital path to purchase. A majority of all U.S. consumers used smartphones during the holiday season to help them make their purchases.
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Mobile technology is playing an ever-increasing role in the consumer’s digital path to purchase. A majority of all U.S. consumers used smartphones during the holiday season to help them make their purchases.
“Emerging technologies like industrial robots, artificial intelligence, and machine learning are advancing at a rapid pace,” observe Brookings Institution analysts Jack Karsten (@jtkarsten) and Darrell M. West (@DarrWest), “but there has been
If you celebrate Christmas, are you wondering what’s resting under your tree this year? Kristen Cloud (@KCloudShelby) reports, “Based on early spending reports from the National Retail Federation (NRF), products in the
In an article entitled “Supply Chain Risk Management Requires a Full-time Effort,” I discussed the difference between chronic and situational disruptions to the supply chain. Situational disruptions are major disruptions caused by
“The world around us is changing so rapidly,” writes Datafloq founder Mark van Rijmenam (@VanRijmenam), “that even the hype big data is already outdated. Big data is nothing new anymore and by
Manufacturers and retailers need to reach consumers in order to motivate them to buy their products and services. To do that, they have to attract consumers through the best means available. More
“Business intelligence continues to be one of the fastest-moving areas in the enterprise,” writes David Weldon (@DWeldon646), Editor-in-chief at Information Management, “and the techniques that organizations are using to drive adoption and
You would think that one of the highest priorities a company would have is getting to know who their best customers are. If you think that’s true, supply chain analyst Lora Cecere
“There’s a problem within big data,” writes Rick Delgado (@ricknotdelgado). “The problem is that there’s too much information and not enough talent to manage it. The supply of analysts and data scientists
Technology advances come in all forms. Most of us probably think of the latest electronic devices when we think about technology; but, innovations in a number of areas, in addition to electronics,
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