Content Marketing is All About the Message
“It’s hard to imagine a world where advertising is perfectly targeted to know exactly how you feel and what you need or want,” writes John Scott, Co-Founder and Executive Vice-President at ShopLiftr.
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“It’s hard to imagine a world where advertising is perfectly targeted to know exactly how you feel and what you need or want,” writes John Scott, Co-Founder and Executive Vice-President at ShopLiftr.
One of our mottos at Enterra Solutions® is “Revolution not Evolution.” Bill DuBois, Director of Marketing Content at Kinaxis, appears to agree with that motto as it pertains to the supply chain.
Almost every week another retailer seems to announce it is either closing hundreds of brick-and-mortar stores and/or filing for bankruptcy. This retail meltdown is only recently gaining the attention it deserves. Michael
“Supply chain professionals are now told on an almost daily basis that their next challenge is to digitise the supply chain,” writes Chaney Ojinnaka (@ochaney), CEO and Founder of VendorMach.[1] The 2017
“Eighty percent of IT’s effort is focused on mundane grunt work — ditch-digging to keep the lights on with barely 20% spent on innovation,” says Frank Casale, founder of the Institute for
“Robots have long been maligned for job-snatching,” writes Jeanna Smialek (@jeannasmialek). “Now you can add depressing wages and promoting inequality to your list of automation-related grievances. Industrial robots cut into employment and
“The hype surrounding Blockchain — also known as Distributed Ledger Technology — is in overdrive,” writes Andrew Sohn (@Molsonix). “Many pundits liken the potential impact of Blockchain to that of the Internet.
“The emerging Internet of Things (IoT),” writes David Menninger (@dmenningervr), vice president and research director at Ventana Research, “is an extension of digital connectivity to devices and sensors in homes, businesses, vehicles
No business executive likes to consider the possible demise of their business let alone the potential collapse of their entire industry. Nevertheless, it can happen. Back in 1942, Harvard Professor Joseph Schumpeter
“Marketing has come a long way since the days of the one-size-fits-all radio jingle,” writes Samantha Christmann (@DiscountDivaSam). “Advertisers have more consumer data at their fingertips than ever before and they’re using
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