In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Analysts at L.E.K. write, “Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel partnerships.”[1] According to Debbie Garbato, trade promotion programs have been around for
“Knowing your target customer is the single most important job of any marketer,” writes Jim Joseph (@JimJosephExp), President of Americas and Chief Integrated Marketing Officer at Cohn & Wolfe, “and it’s a
“Our world continues to change at an increasing rate,” writes Ron Guido (@safeathome12), President of LifeCare Services, LLC. The biggest change he sees for businesses is the requirement to adapt to the
Inventory is one of the necessary evils associated with doing business. In a manufacturer’s ideal world, a product would be made, shipped, and sold based on solely demand with no need to
The media has been full of articles recently about the rise of artificial intelligence (AI). Some pundits predict that AI will destroy humankind. Other pundits insist AI-powered machines will take over all
Kanumury Radhesh (@radhesh_k), leader of the Global Entrepreneur Program for IBM India and South Asia, offers this definition of a smart city: “A Smart City uses technology to enhance quality, wellbeing and
Pamela Bartz, vice president at GT Software, and Michael Pernice (@MichaelPernice), GT Software’s regional sales manager, ask Chief Marketing Officers a very important question: “In today’s competitive, dynamic business landscape, what is
You might have heard the term “Christmas Creep” as it applies to retailers who start prepping their stores with Christmas merchandise and holiday decorations well in advance of Thanksgiving. “Add to that,”
In KPMG’s 2014 Global Manufacturing Outlook report, Jeff Dobbs, KPMG’s Global Sector Chair for Industrial Manufacturing, wrote, “The challenges of the past five years (largely characterized by global uncertainty, economic volatility, geo-political
Amelia is a computer with which humans can hold natural language conversations. It (she) was built by an information technology (IT) firm called, IPSoft. According to Christopher Mims (@mims), Amelia “is different”
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