Category: Big Data

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Smart Cities put People First

Most discussions about smart cities focus on how technology can be leveraged to make urban systems more efficient. I believe no city deserves to be called “smart” unless it makes improving the

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Are Smart Cities Really the Future?

One of the undeniable trends shaping the world’s future is urbanization. More than half the globe’s population is already living in urban areas and that percentage is growing. Bertrand Moingeon (@B_Moingeon), a

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Targeted Marketing: Easy as X, Y, Z

“Marketing has come a long way since the days of the one-size-fits-all radio jingle,” writes Samantha Christmann (@DiscountDivaSam). “Advertisers have more consumer data at their fingertips than ever before and they’re using

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