Bradd C. Hayes is the active editor of this blog.
“Advertising has changed from an industry governed by hunches to one of data-driven precision,” writes Sq1 CEO Ernie Capobianco (@goernie20), “and the driver is maths.”[1] Sir Martin Sorrell, Founder and CEO of WPP,
Business people understand that increasing the bottom line requires customers; and, for most businesses, those customers are going to be found among the middle and lower economic classes (i.e., the classes in
“Imagine a world,” writes Mary Shacklett (@MaryShacklett), President of Transworld Data, “where smart systems, Internet of Things (IoT) sensors, and robotics combine to automate large areas of manufacturing, linking wired and wireless
“Many companies pursue growth opportunities without adequately defining who their ideal customers are,” according to Frank V. Cespedes, James P. Dougherty, and Ben S. Skinner III. “[1] That lack of clarity can
“Ecommerce is a complex, convoluted thing,” writes Simon Le Gros Bisson (@sbisson).[1] She reminds us that e-commerce began humbly with retailers complementing paper catalogs with online catalogs and with beefed up call
As devastating as natural disasters can be, they are generally localized. In today’s globalized world, economic disasters often affect a much larger area and the effects of such disasters can linger for
New ideas can come from people of any age. “Benjamin Franklin invented swim flippers when he was 12 years old. Frank Epperson, age 11, conceived of the popsicle, and 16-year-old George Nissen
“Millennial mania … is overtaking all manner of businesses,” writes Hilary Stout (@hastout), “and [it] seems to be getting more obsessive by the day. Not since the baby boomers came of age
“A third (35 percent) of businesses in the manufacturing industry are extremely concerned about potential supply chain disruption according to research released by BSI, the business standards company and the Business Continuity
Ever since the first scientist sliced up a flatworm and discovered that the individual pieces could transform themselves back into whole creatures, they (the scientists) have been both curious and frustrated. Recently,
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