Customer Experience on the Digital Path to Purchase
You read a lot nowadays about the importance of providing potential customers with a good experience as they travel the digital path to purchase. But what does that really mean? Abhijit Saha,
Bradd C. Hayes is the active editor of this blog.
You read a lot nowadays about the importance of providing potential customers with a good experience as they travel the digital path to purchase. But what does that really mean? Abhijit Saha,
There continues to be a push in the United States to change the acronym STEM (which stands for science, technology, engineering, and math) to STEAM (with the “A” standing for arts). I
There are a lot of moving pieces in a supply chain, but none are more central than logistics pieces (i.e., those parts of the supply chain that physically move things from one
A wonderful infographic by Harbor Research and Postscapes, describes the Internet of Things (IoT) as a digital nervous system for the world (i.e., “Location data using GPS sensors. Eyes and ears using
“There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big
“For marketers,” writes Brad Meehan (@bradmeehan), a platform architect at VML and stand-up comic, “the ability to pinpoint their exact target audience and personalize their experience has proven to increase both visitor
“When it comes to flavor,” writes Melinda Johnson (@MelindaRD), a Clinical Assistant Professor for the Nutrition Program at Arizona State University, “umami is the shady character hiding in the dark corner. While
“As technology brings supply chain data into focus,” writes Gary Allen, Vice President of Supply Chain Solutions for Ryder System Inc., “the ability to access and interpret critical business information moves from
The origins of Veterans Day go back nearly a century to the end of the First World War — the so-called Great War. Although the Great War officially ended with the signing
Alexa Cheater, Social Media & Public Relations Manager at Kinaxis, remembers fondly watching reruns of the Jetsons cartoon show while growing up. “So what does my nostalgic look back at my childhood
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