
Targeted Marketing to Millennials: Inform don’t Pander Them
I have heard people state that we live in a world in which everyone wants instant gratification. Some marketers may believe that assumption to be true and, as a result, pander to
Bradd C. Hayes is the active editor of this blog.
I have heard people state that we live in a world in which everyone wants instant gratification. Some marketers may believe that assumption to be true and, as a result, pander to
Cities have been crucial for human development for hundreds of years. They have been hotbeds of innovation and education and they have allowed humans to use vital resources more efficiently and effectively.
Machine learning is one of the current buzzwords frequently found in articles about the future of business. Other terms with which machine learning is often associated include artificial intelligence (AI) and cognitive
Kraft-Heinz’ recent failed attempt to purchase Unilever for $143 billion dollars is unlikely to be the last news of mergers and acquisitions in the consumer packaged goods (CPG) sector. According to Keith
The inevitable advance of automation and the maturation of artificial intelligence (AI) have many analysts predicting the human race will be out of work in the decades ahead. I’m more optimistic about
A little over a year ago, IBM CEO Ginni Rometty (@GinniRometty) declared, “It is the dawn of a new era, the cognitive era.”[1] Indeed, the maturation of cognitive computing and the advance
Business leaders are always looking for the next big thing. One of those things might be blockchain technology. Thomas Cherian explains, “A blockchain is a distributed public ledger for carrying out transactions
The Internet of Things (IoT) is poised to become the largest network of networks the world has ever seen (both in terms of connected devices and data generated). The IoT will primarily
Today in America we celebrate what has come to be known as Presidents’ Day. Officially, however, the holiday is still officially called “Washington’s Birthday” by the federal government. President George Washington’s Birthday
We’ve all seen western movies that include a scene in which a calico-clad frontier woman tells the owner of the town’s General Store what items she wants to purchase. The General Store
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