Targeted Marketing in the Digital Age
No one argues with the fact we live in a digital age characterized by big data and advanced analytics. Marketers have had to adjust to this new reality by adopting targeted marketing
Bradd C. Hayes is the active editor of this blog.
No one argues with the fact we live in a digital age characterized by big data and advanced analytics. Marketers have had to adjust to this new reality by adopting targeted marketing
The digital age is data driven. That fact should come as no surprise. It stands to reason, therefore, that any company desiring to succeed in the digital age needs the best possible
Artificial intelligence (AI) has stirred a lot of discussion in recent years. Some pundits insist AI is an existential danger to humanity. Other pundits insist AI will catapult the world into a
Today, much of the United States will experience a total solar eclipse. That hasn’t happened for nearly 100 years. Because of its rarity, a solar eclipse could be counted as a black
“Every mayor wants their city to be ‘smart’,” writes Eleanor Cummins (@elliepses), “but harder is doing what it takes to increase the IQ of inanimate infrastructure, or finding the money or people
“Even the biggest players in manufacturing are not immune to supply chain disruptions,” writes Kasey Hall. “Severe weather, factory fires, political upheaval, labor strikes, even heavy traffic conditions are all supply chain
Inventory shrink remains a problem for every retailer. How big of a problem? A year ago Joel Griffin (@SecInfoWatch) reported, “For the second consecutive year, loss prevention executives report that retail shrink
For years subject matter experts have touted the benefits of closer supply chain collaboration. For example, back in 2013 Leonie Barrie reported that participants at a supply chain conference were told, “Efforts
The Internet of Things (IoT) is a big concept that will be uniquely implemented in various economic and government sectors. Victoria Greene (@vickyecommerce), a Brand Marketing Consultant, believes the best way to
For decades researchers have been telling us that language and learning are fellow travelers in the educational process. Rhodi Lee writes, “The ability of humans to use language is among the things
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