Bradd C. Hayes is the active editor of this blog.
Targeted marketing gains more traction every day. Why? Because it provides a better customer experience and greater return on investment. “Not everyone is interested in, nor a good target for, every product
“Risk permeates supply chains,” writes Adam Robinson, a marketing strategist for Cerasis.[1] You don’t have to remind supply chain risk management professionals of that fact. Supply chain risks come in every flavor
The upside potential of smart cities is enormous. As more people flock to urban areas, the requirement for cities to become more efficient, citizen friendly, and resource wise also grows. To achieve
“Perhaps no company embodies the anxieties and hopes around automation better than Amazon,” writes Nick Wingfield (@nickwingfield) in the New York Times. The anxieties associated with automation — things like robots, robotic
Evidence we live in a digital age is all around us. Established businesses are losing out to their more agile digital competitors. Data has been declared a resource as valuable as oil.
“When someone picks up their mobile device,” Google analysts assert, “chances are they want to learn, do, find, or buy something right now.”[1] They label those opportunities “micro-moments.” Those micro-moments are especially
“How might the strategies [of today’s struggling retailers] have changed,” asks David Pate, managing director of business development at TBM Consulting Group, “if they had started looking at and responding to the
Consumers are increasingly using the digital path to purchase as they shop for goods and services. That means, among other things, consumers are generating enormous amounts of data that can be used
Whether you call it the Digital Age or the Information Age, we live in an era in which data and cognitive computing are playing important roles. One essential element businesses need in
Calling the era in which we live the Information Age is a bit presumptuous. If information can be equated to knowledge, every age is an information age. Cultures that have accumulated the
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