Category: Technology

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Marketing in the Age of Big Data

“Advertising has changed from an industry governed by hunches to one of data-driven precision,” writes Sq1 CEO Ernie Capobianco (@goernie20), “and the driver is maths.”[1] Sir Martin Sorrell, Founder and CEO of WPP,

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