“Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing,” writes Gary Hawkins, CEO of Hawkins Strategic. [“Will Big Data Kill All But the Biggest Retailers?” Harvard Business

“A massively disruptive transformation is taking at place leading companies,” writes Gunjan Soni, Joshua Goff, and Paul McInerney, “a disruption that could rewrite the entire traditional marketing canon.” [“By the numbers: Unleashing