In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
One area in which you can find a wide variety of predictions is digital marketing. The reason for all this interest is that digital marketing is on the rise. Dr. Mark Camilleri
Companies don’t require a marketing genius to know that product preferences (in food, clothing, cars, etc.) differ among ethnic and cultural groups. Understanding those cultural differences is important if you want to
“Amid the buzz about data marketing,” writes Matthew Parsons (@matt_parsons), “it’s all too easy to forget that customers are real people.” [“Big data gets personal: how to tailor the experience to suit
“As marketers,” writes Paige O’Neill (@paige_oneill), Chief Marketing Officer at SDL, “we know that consumers of all ages — especially young adults — are device-savvy and no longer thinking in terms of
“The age of intelligent machines has arrived,” writes Christopher Mims (@mims), “only they don’t look at all like we expected.” [“Artificial Intelligence Comes to Your Inbox,” The Wall Street Journal, 25 August
“Nearly every digital marketer has a goal of creating a viral campaign,” writes Kelsey Libert (@KelseyLibert), a Marketing Vice President and partner at Fractl. “Getting mass exposure for high-quality content provides huge
“In the history of advertising,” writes Steve Sachs (@stevenmsachs), CEO of OneSpot, “no consumer turns on their digital device and seeks out display ads to engage with a brand. What they’re almost
Kelly Liyakasa (@KellyLiyakasa) reports that a common theme at last summer’s eTail East conference in Philadelphia “was delivering personalized offers at scale.” [“Why Data Is the Most Valuable Player in Omnichannel Retail
“Big data this, big data that,” writes Fatemeh Khatibloo. “Hardly a day goes by when we’re not bombarded with messages about the big data platforms and technologies that will solve all our
“Imagine the following scenario,” writes Mars Cyrillo. “You are an airline company and from all the data collected from previous interactions as well as data from other sources like social media channels,
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