In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Brands, retailers, and their marketers walk a fine line when trying to reach targeted audiences. They don’t want to waste precious resources reaching out to the wrong people and, at the same
We’re all familiar with generational labels like Baby Boomers, Generation X, Millennials, and Generation Z. Harvard professor Louis Menand believes it’s time to end generational marketing because “the concept gets social history
Cookies have been an important part of the marketing world for thirty years. Vlad Gozman (@vladgozman), Founder and CEO of involve.me, writes, “In 1992, Netscape made history by inventing the cookie, enabling
Privacy advocates applauded when Google announced it would follow Apple’s lead and discontinue the use of cookies on its search platform. On the other hand, the move had marketers scrambling for ways
Earlier this week, the European Parliament “voted its stamp of approval for the two laws — one focused on anticompetitive behavior, the other on content deemed illegal in Europe.”[1] The first law,
The marketing world loves to target consumers by age — grouping them into so-called “generations.” The latest generation to be targeted has been given the nickname Generation Z. Since this group of
Businesses and consumers are constantly engaged in theater-of-the-absurd role playing. The Britannica website explains, “Humankind in this view is left feeling hopeless, bewildered, and anxious.” Why is the relationship between businesses and
The “Song of the Witches,” in Shakespeare’s MacBeth, begins with the familiar line, “Double, double toil and trouble; Fire burn and caldron bubble.” Those might well be lyrics for a modern tune
In a recent New Yorker article, author Louis Menand insists, “It’s time to stop talking about ‘generations.’ From boomers to zoomers, the concept gets social history all wrong.”[1] The thing is, marketers
Today you hear a lot about personalization in marketing and customization in manufacturing. In this increasingly specialized environment, customer segmentation sounds like a step backwards. After all, customer segmentation can be traced
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