Exploring the Digital Path to Purchase
The digital age has dramatically changed the path to purchase used by many consumers. Consumers have found it convenient to make online purchases and have products delivered directly to their homes. In
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
The digital age has dramatically changed the path to purchase used by many consumers. Consumers have found it convenient to make online purchases and have products delivered directly to their homes. In
Today you may be one of the millions of Americans who goes shopping. You may venture out to local stores where you will bump elbows with your neighbors, jostle for sales items
In Part 1 of this two-part series on the digitalization of supermarkets, I discussed the increased use of mobile apps, digital coupons, and the “click and collect” model for grocery shopping. I
About a year and a half ago, Annie Gasparro and Timothy W. Martin wrote, “Americans still shop for groceries. They’re just not doing it so much at supermarkets.” To prove their point,
The cover story for the November issue of CGT Magazine discusses how McCormick’s FlavorPrint program is inspiring consumers. The article also mentions that Enterra Solutions® was one of McCormick’s partners that helped
“We are entering into a new era where systems are enabled by live, real-time data such as GPS, sensors, mobile, social media, and a connected web of streaming data,” writes Bill McBeath.
“Around the world some 1.3 billion tonnes of food waste is produced annually,” reports Peter Harrison. He states that this waste comes at “a direct economic cost of some $750 billion, according
In past posts, I’ve discussed how geographical-based Big Data can be used to help companies better understand the communities in which they want to conduct business. Analysts are finding geographical-based data important
Earlier this year, Steve Culp, Accenture’s lead in its global Risk Management practice, wrote, “In recent years, supply chains have become longer and more complex, while the severity and frequency of supply
In Part 1 of this two-part series, I indicated that I divided the facts presented in an interesting SAP slideshow entitled “99 Facts on the Future of Business” into thirteen separate categories. In that
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