Cognitive Computing and Targeted Marketing
AMC’s television series “Mad Men” ended on a delightful up note. The fictional lead character of the series, advertising executive Don Draper, was a master of ad copy and the sales pitch.
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
AMC’s television series “Mad Men” ended on a delightful up note. The fictional lead character of the series, advertising executive Don Draper, was a master of ad copy and the sales pitch.
“With the Middle East and north Africa now engulfed in multiple wars,” writes Borzou Daragahi (@borzou), “businesses and investors are having to readapt, retool and reassess, providing a business school case study
The rapid spread of mobile technologies (especially the smartphone) has mostly obliterated the traditional path to purchase for both business-to-business (B2B) and business-to-consumer (B2C) transactions. Like it or not, the digital path
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Whenever a talented employee leaves a job or assumes a new role, a company risks losing valuable knowledge that he or she has gained while mastering their job. This knowledge often involves
The landscape in which today’s transnational businesses must operate is complex. Challenges can be confronted at every level — national, regional, local, and internal. There are no “from the box” solutions that
“Everyday supply-chain transactions pose some of the biggest fraud, waste, and abuse risks companies face,” asserts Sabine Vollmer. “But few companies are equipped to monitor the risks or detect breaches with the
“There is huge potential for countries to further increase their connectedness and prosper through trade, integration and technology,” states Ken Allen, CEO DHL Express. “We believe the Internet of Things will be
I became interested in Barry Wacksman’s (@wacksman) and Chris Stutzman’s (@cjstutzman) book Connected by Design when I learned that it contained an excellent chapter on the FlavorPrint® platform that Enterra Solutions® helped McCormick and
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