How Holiday Shopping Changed in 2021
Following the holiday shopping season, retailers have little time to take a breath before they must begin planning for the next year. Before starting such planning, however, they would do well to
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Following the holiday shopping season, retailers have little time to take a breath before they must begin planning for the next year. Before starting such planning, however, they would do well to
In the years leading up to the Covid-19 pandemic, the most discussed topic in the retail sector was the Retail Apocalypse. A combination of the rise of e-commerce, overbuilding of stores, and
For several years, pundits have been eulogizing the end (or irrelevance) of Black Friday sales. Their reasons have included: Many holiday sales are now starting after Halloween rather than after Thanksgiving; Thanksgiving
How important is customer loyalty? Business consultant Jeffrey Gitomer (@gitomer) insists, “Customer satisfaction is worthless. Customer loyalty is priceless.”[1] On the other hand, A.G. Lafley, former CEO of Procter & Gamble, and
In her book Welcome To Rosie Hopkins’ Sweetshop Of Dreams, author Jenny Colgan (@jennycolgan) wrote, “[Halloween] is the crack between the last golden rays of summer and the dark of winter; the
For years now, retailers have been advancing the date for Christmas holiday sales. For decades, holiday sales began after Thanksgiving on Black Friday. In the past few years, however, it has not
Due to the pandemic, e-commerce growth accelerated and manufacturers’ interest in direct-to-consumer (DTC) consumer sales also increased. In the first installment of this article, I discussed some of the considerations manufacturers and
One of the most prominent retail trends accelerated by the pandemic has been increased e-commerce sales. According to Tom Standage (@tomstandage), editor of The Economist‘s ‘The World in 2021‘, “The adoption of new
Celebrating Christmas in July has been around for longer than most people realize. Journalist Katherine Owen reports, “Christmas in July has become such a cultural staple each year that you may not
“The ripple effects of the pandemic will be felt for some time and serve as a powerful illustration of the need for consumer-facing companies to be agile, resilient, and responsive to change,”
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