In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Consumers are weary of marketers and the campaigns they create. Who can blame them? From the salesmen claiming their snake oil was a cure for most ills, to tobacco companies using physicians
Artificial intelligence (AI) is having the same kind of impact in the marketing sector as it is in other economic sectors. In fact, the staff at CIO Review asserts, “Digital marketing is
We live in an age of personalization and marketers continue to seek ways to connect better with potential customers. As most everyone is aware, significant amounts of data are being collected and
I admit I was deliberating trying to be cute when I wrote the headline to this article. I wanted to make the point that the English language can be perplexing for both
You don’t have to be a marketer to understand the marketing landscape has changed dramatically over the past two decades. Elliott King (@elliott_king), co-founder and CEO of MintTwist, believes brands and their
Although a number of articles have declared the traditional sales funnel anachronistic, a quick Google search will return dozens of articles touting its efficacy. Kirk Williams (@PPCKirk), owner of ZATO, insists, “The
In the “contactless” world created by the coronavirus pandemic, virtually reaching out to consumers has never been more important. Nevertheless, no brand or company wants to waste precious marketing dollars on consumers
Data has always been important to marketers. John Wanamaker, the late department store magnate, once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which
Anyone who surfs the web on a regular basis knows they will start seeing advertisements for products for which they’ve shown an interest. Humans aren’t serving up those ads; rather, some sort
Some members of older generations find it mystifying that a few members of younger generations have become millionaires by blogging or posting videos online. These individuals, often with millions of followers, are
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