Category: Digital Path to Purchase

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

All Customers are not Created Equal

“Those who insist that every [customer] is created equal merely ensure that ‘the worst customers get better service than the best,” Bob Sabath, a discipline expert in supply chain management with Trissential,

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Social Intelligence and Business

When you hear the term “social intelligence,” what comes to mind? The term has been applied to two very different subjects. The term is most widely used in a new scientific field

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Understanding Target Customers

Companies need to understand their target customers, asserts a blog post from TIBCO Spotfire, “and that means using predictive analytics.” [“Predictive Analytics: Predicting the Unpredictable Consumer,” 10 June 2013] The post goes

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The Digital Path to Purchase, Part 2

In Part 1 of this 2-part series on the digital path to purchase (DP2P), I explored why some analysts believe that digital technologies have forever altered the business landscape. Kevin Glacken believes,

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The Digital Path to Purchase, Part 1

“The nature of the digital challenge is evolving rapidly and challenging traditional business models,” write McKinsey & Company analysts Francesco Banfi, Paul-Louis Caylar, Ewan Duncan and Ken Kajii. “The initial wave that

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