Category: Digital Path to Purchase

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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The Future of Retailing is All About Personalization

“The individualization of customer relation,” writes Bertrand Duperrin, Consulting Director at Nextmodernity, “is the new concern of marketing departments.” [“The individualization of customer relationship: why and how?” Bertrand Duperrin’s Notepad, 24 June

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Get Personal with Your Customers

“In a climate where companies send mass, generic emails to entire mailing lists on a regular basis,” writes Malcolm Duckett, “consumers have become deadened by indiscriminate email campaigns.” Duckett believes that “a

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Surviving in the Omni-channel World

Erik Brynjolfsson, Yu Jeffrey Hu, and Mohammad S. Rahman believe that mobile technology is forever changing the face of retailing. They write, “Recent technology advances in mobile computing and augmented reality are

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