In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“With the constant use of social media and digital outlets by the millennial generation (born 1980 to the early 2000s),” writes Heather Grossmuller, “marketing has shifted in a way that presents a
“Ever since smartphone makers began incorporating GPS receivers into their handsets,” writes Brad Howarth, “marketers have dreamed about making use of the technology. Their goal has been to use location to target
You don’t have to be involved in the retail business to know that online shopping and mobile devices have changed the retail store landscape forever. Shelly Banjo and Drew Fitzgerald report, “E-commerce
Back in 2000, Mel Gibson and Helen Hunt starred in a movie entitled “What Women Want.” The movie was about a chauvinistic advertising executive (Mel Gibson) who, following an accident involving a
“Consumer marketing used to just be about ‘spray and pray’ tactics,” writes Hansen Lieu, a Director of Solution Marketing at SAP. “We looked at our consumer database and came up with our
“Gone are the days,” writes Deepa Krishnan, “when ‘digital’ primarily meant ‘email’ and ‘social’ was synonymous with Facebook and Twitter. A marriage of digital and social platforms has created a much more
Susan Gunelius, President & CEO at KeySplash Creative, Inc., reports that a recent report released by the Chief Marketing Office (CMO) Council concludes that overall “enterprises [deserve] a D- in customer sales
Predictions being made for 2014 in the marketing arena include prognostications about targeted marketing, data analytics, customer experience, and data integration. There a number of sources for predictions in the marketing sector
The folks at Hubspot put together an informative slideshare presentation for this holiday shopping season entitled “47 Stats for Remarkable Holiday Marketing in 2013.” As one of the opening slides declares, the
The digital age has dramatically changed the path to purchase used by many consumers. Consumers have found it convenient to make online purchases and have products delivered directly to their homes. In
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