Category: Business

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Walmart Strikes a Blow Against Showrooming

Big retailers remain concerned about the practice of “showrooming,” which involves customers coming into their stores to check out merchandise but then purchasing those items online through outlets like Amazon. In a

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Algorithms and Targeted Marketing, Part 2

“Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing,” writes Gary Hawkins, CEO of Hawkins Strategic. [“Will Big Data Kill All But the Biggest Retailers?” Harvard Business

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Algorithms and Targeted Marketing, Part 1

In a review of the book Automate This, Richard Waters writes, “Christopher Steiner makes a big claim for the mathematical formulas that underpin technology. ‘The ability to create algorithms that imitate, better,

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The Mittelstand Model Remains Desirable

In a post entitled Entrepreneurs, Medium-Sized Companies, and the Global Supply Chain, I discussed how mid-sized German companies (called Mittelstand) represent “80% of the world’s medium-sized market leaders” and have made Germany

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Demographics and Destiny

Demographic concerns differ widely depending on where you live. For example, two articles published in the Financial Times on the same day carried very different messages. In the first article, an op-ed

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