Category: Business

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Inbound or Outbound, Targeted Marketing Makes Sense

For most lay people, marketing is marketing. Professionals, however, distinguish between outbound marketing and inbound marketing. Outbound marketing is considered more traditional. Marketing-Schools.org defines outbound marketing this way: “Outbound marketing tries to

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Artificial Intelligence and Business Get Serious

“A confluence of forces has propelled artificial intelligence into the business mainstream,” assert Deloitte analysts Paul Sallomi (@PaulSallomi), Bob Dalton, and David Schatsky (@dschatsky).[1] In addition to improvements in artificial intelligence (AI)

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Business at the Base of the Pyramid

“Imagine a simple triangle diagram of the planet’s population,” writes John S. Rosenberg. “A fortunate couple of billion upper-income people — in the United States and Canada, much of Europe, Japan, Australia,

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